Blog
What we know, shared freely
Practical notes on AI, product engineering, digital growth, and systems that hold up in production.
Jun 19, 2024
Staging, backups, and who gets paged
If production is the only copy, you do not have a product — you have a risk.
Jun 05, 2024
Cloud launch checklist we refuse to skip
No launch without backups, a staging copy, and a named person on call.
May 22, 2024
Theme edits vs apps vs a custom storefront
Theme edits are cheapest today and most expensive when the theme updates. Three ways to change Shopify.
May 08, 2024
How we audit a Shopify store before we touch the theme
Audit apps and checkout before anyone opens the customizer. A checklist others can run.
Apr 17, 2024
Why ecommerce stores break in month four
Month four is when unused apps, theme edits, and real orders collide. The pattern we see on takeovers.
Apr 03, 2024
Shopify vs WooCommerce vs custom commerce
Shopify if you want ops handled. Woo if WordPress is already home. Custom if commerce is the product.
Mar 20, 2024
Campaign and NFT sites that are not a rented template
A drop site still needs speed, a story, and a working mint path. How we treat a campaign as a product.