Blog

What we know, shared freely

Practical notes on AI, product engineering, digital growth, and systems that hold up in production.

AI features that get used vs AI features that get demoed

Oct 09, 2024

AI features that get used vs AI features that get demoed

If it does not remove a recurring task, it is a demo. Chat widgets vs work that disappears.
Titles, indexation, and canonicals — the minimum we ship

Sep 18, 2024

Titles, indexation, and canonicals — the minimum we ship

Canonical says this is the URL. Noindex says do not list this URL. The minimum every site needs.
Technical SEO that belongs in the build, not a PDF later

Sep 04, 2024

Technical SEO that belongs in the build, not a PDF later

If SEO starts after launch, you are paying twice for the same pages. Titles and indexation as tickets.
How we read a foreign Laravel, Node, or WordPress project in a week

Aug 21, 2024

How we read a foreign Laravel, Node, or WordPress project in a week

Find entry points, data stores, and the one script nobody wants to touch.
How to take over someone else’s codebase

Aug 07, 2024

How to take over someone else’s codebase

First week: run it, map it, find the payment and auth paths. Do not rewrite yet.
How we build plugins that survive theme updates

Jul 17, 2024

How we build plugins that survive theme updates

Never put business logic in a theme file you cannot update. Hooks, embeds, no forks.
When you need a CMS plugin instead of another page-builder stack

Jul 03, 2024

When you need a CMS plugin instead of another page-builder stack

If the same behavior is rebuilt in every page, it wants to be a plugin. Any CMS.