Blog
What we know, shared freely
Practical notes on AI, product engineering, digital growth, and systems that hold up in production.
Jan 22, 2025
Theme embeds vs forking a Shopify theme
Fork the theme and every official update becomes your problem. Why we embed.
Jan 08, 2025
How a Shopify app is installed — and why that design matters
If first-run needs a 40-page manual, the app is not installed — it is parked.
Dec 18, 2024
How to brief a Shopify or app build so it does not stall
Name the theme, the apps you will not remove, and who owns the store admin.
Dec 04, 2024
2024 notes: the skills we used most
A studio’s year should read as skills practiced, not logos collected. Web, mobile, commerce, first Shopify work.
Nov 20, 2024
How we design admin screens operators will actually open
Admin UI fails when it is a pretty empty state and a hidden next action. Density, search, the next click.
Nov 06, 2024
Internal tools: when a spreadsheet becomes a product
When two people cannot trust the same sheet, it is already software — just bad software.
Oct 23, 2024
How to automate a weekly business task (not add a chatbot)
Automate the task with a clock and an owner. Do not start with a chat box.