Blog

What we know, shared freely

Practical notes on AI, product engineering, digital growth, and systems that hold up in production.

Shopify Flow is not an email provider

Apr 30, 2025

Shopify Flow is not an email provider

Flow can start the send. It does not replace SMTP or your domain reputation.
Access control for digital products and private pages

Apr 16, 2025

Access control for digital products and private pages

If the file URL is public, the product is not locked. Downloads, courses, private pages.
Passcode vs customer tag vs secret link vs schedule

Apr 02, 2025

Passcode vs customer tag vs secret link vs schedule

Tags for known buyers. Links for invites. Passcodes for shared rooms. Schedules for time.
Members-only products on Shopify without a password homepage

Mar 19, 2025

Members-only products on Shopify without a password homepage

Passwording the homepage hides everything. Most stores only need some products gated.
How we approach wholesale on Shopify

Mar 05, 2025

How we approach wholesale on Shopify

Separate signup, tagging, and price from the retail theme. WholesaleLink is one implementation, not the whole method.
Customer tags, price lists, and volume tiers — explained

Feb 19, 2025

Customer tags, price lists, and volume tiers — explained

Tags decide who the buyer is. Price lists decide what they pay. The model, not the sales page.
Shopify B2B wholesale: what stores get wrong

Feb 05, 2025

Shopify B2B wholesale: what stores get wrong

Wholesale that lives only in the theme will break on the next theme update. Hidden prices, shared logins, Plus-only assumptions.