Blog
What we know, shared freely
Practical notes on AI, product engineering, digital growth, and systems that hold up in production.
Mar 04, 2026
Shopify transactional email: Flow plus SMTP
Use Flow for the trigger. Use SMTP you control for the send.
Feb 18, 2026
Headless CMS vs a coupled site — how we decide
Go headless when more than one surface needs the same content. Stay coupled when editors live on one site.
Feb 04, 2026
How to lock a Shopify collection for members
Lock the collection and hide it from search. Do not password the whole store.
Jan 21, 2026
How a wholesale signup should work on a retail store
Retail customers should never see a wholesale form they can submit by accident.
Jan 07, 2026
Shopify B2B without Plus
You can do B2B on Shopify without Plus if signup, tags, and price are not in the theme.
Dec 17, 2025
How to choose a partner who can work in any stack
Ask how they enter an unfamiliar repo, not which logo is on the slide.
Dec 03, 2025
2025 notes: agency work and products, same craft
Products are how a studio proves it can finish. They are not the only work.