Blog

What we know, shared freely

Practical notes on AI, product engineering, digital growth, and systems that hold up in production.

PWA vs native app: how we decide

Jun 10, 2026

PWA vs native app: how we decide

Native when you need store features or heavy device APIs. PWA when the web path is enough.
Plugin vs app vs custom feature

May 27, 2026

Plugin vs app vs custom feature

If three clients need it, it is a plugin or app. If one client needs it, it is a feature.
Any CMS, any stack: how we start when the brief is messy

May 13, 2026

Any CMS, any stack: how we start when the brief is messy

Start with the user job and the running system. The language is a detail.
Technical SEO checklist we run on every site

Apr 29, 2026

Technical SEO checklist we run on every site

Every indexable page needs a unique title, a canonical, and at least one internal link in.
Rescuing a half-built SaaS that already has users

Apr 15, 2026

Rescuing a half-built SaaS that already has users

If users are live, stabilize billing and login before you clean the architecture.
How we speed up a Shopify or WordPress site

Apr 01, 2026

How we speed up a Shopify or WordPress site

Remove unused apps/plugins, shrink images, then touch the theme. Same method, two platforms.
Why a slow store wastes ad spend

Mar 18, 2026

Why a slow store wastes ad spend

Paid traffic on a 6-second product page is paying for bounce. Measure the page before you buy more traffic.