Blog
What we know, shared freely
Practical notes on AI, product engineering, digital growth, and systems that hold up in production.
Apr 19, 2023
What makes an API other teams can live with
Stable error shapes matter more than a clever endpoint name. The boring contract is the product.
Apr 05, 2023
Laravel vs Node for a business admin system
Laravel fits form-heavy business systems. Node fits event-heavy products. Hire for the system you will still own in three years.
Mar 22, 2023
How we write a first release a real user can finish
Ship one complete job, not ten unfinished screens. Here is how we cut the first release in the room.
Mar 08, 2023
What MVP should mean if you need to ship this quarter
If a real person cannot finish the job, it is not an MVP. It is a pile of screens.
Feb 22, 2023
Custom CRM vs HubSpot or Salesforce for a mid-size team
If you spend more time fighting the CRM than using it, custom is on the table. Licenses are not the only cost.
Feb 08, 2023
Build vs buy: a simple way to decide
Buy the commodity. Build the thing that is your margin. That is the whole decision, once you are honest about which is which.
Jan 25, 2023
How we scope a software project before anyone writes code
Do not estimate a build from a one-page brief. Scope users, the first job, constraints, and risks — then write the first ticket.