Blog

What we know, shared freely

Practical notes on AI, product engineering, digital growth, and systems that hold up in production.

What a mobile app needs after version one

Mar 06, 2024

What a mobile app needs after version one

v1 without crash reporting and a release process is a demo you shipped. Store listings, a train, an owner.
Flutter vs React Native: how we pick

Feb 21, 2024

Flutter vs React Native: how we pick

Pick the stack your team can hire for. Both can ship a store-ready app. A decision table.
How we build a news or content product that stays fast

Feb 07, 2024

How we build a news or content product that stays fast

A news site dies when every page hits the database for the same list. Caching, images, editorial CMS.
Wallets, keys, and a user path that does not strand people

Jan 24, 2024

Wallets, keys, and a user path that does not strand people

If connect wallet is step one with no reason, most people leave. How we design first-time wallet use.
What Web3 development is when you skip the hype

Jan 10, 2024

What Web3 development is when you skip the hype

Web3 work is product work plus a wallet. The wallet is not the product.
A checklist for briefing any development team (including us)

Dec 20, 2023

A checklist for briefing any development team (including us)

A brief needs users, one first job, data sources, and a decision-maker. Send that and any decent team can start. Skip it and everyone estimates theatre.
Year notes: how we work, not a trophy list

Dec 06, 2023

Year notes: how we work, not a trophy list

A studio should publish how it works, not only what it shipped. What we got better at in 2023.